Loán Lake graduated with the Civic Impact Academy’s Second Cohort in December, 2025.

Here’s a look at their Community Design Challenge:

Name of Project:

PR For Good: Public Relations For Nonprofits

Description:

This project provides a DIY media relations toolkit to nonprofits. This toolkit is designed to equip nonprofit leaders with a framework to secure interviews and capture the attention of both the public and media editors. For organizations with limited staff and resources, hiring PR professionals can be out of reach. These same organizations often rely on public knowledge of their services to get the word out, and to fundraise. Creating compelling story pitches that are both timely and relevant can translate to real reach, and funding, for many nonprofits. I want to help nonprofits share the passion behind their causes. This toolkit will help them do that.